iOS 14 tracker blocking works against SMEs?

Posted on Jun 24, 2020

I read an article, I think on, that claims Apple’s move to block trackers hurt SMEs more than others. I am looking for the research that states the benefit of tracking is only 4% increase in revenue, which is small, IMHO.

And oh, this is not a new feature from Apple - Apple just made it visible. Apple’s ITP have been doing it on the background already.